英语mg4355线路检测

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学学问交流中西方学问差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语mg娱乐场写作引导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨学问论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会学问日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇引导阅读理解例题习题卫生职称英语词汇引导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇引导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

mg娱乐场www4355com_mg4355娱乐电子游戏【线路检测】

联系方式

英国媒体学留学essay:在广告中使用创意元素:通过分析约翰·刘易斯的圣诞广告-人类登月(2015年)

论文编辑:www.51lunwen.org论文属性:短文 essay登出时间:2016-09-03编辑:anne点击率:1517

论文字数:1000论文编号:org201609030948072517语种:英语论文 English地区:英国价格:免费论文

关键词:英国媒体学留学essay广告创意元素

摘要:在塑造品牌形象方面,约翰·刘易斯可以成为最成功的企业对所有的对手,它的广告主题在不断创新高的水平中。

内容
1.概况
2.广告的主要理论
3.创意元素的约翰·刘易斯的圣诞广告中的应用
4。结论
Content
1. Introduction
2. The main theories of advertisement 
3. The application of creative element in Christmas advertisement of John Lewis
4. Conclusion 

1. Introduction1引言

“除非你的广告有一个很好很长远的想法,它会像夜晚飞行的船只,一个广告人大卫·奥格威的父亲说这是一本书的自白的广告。他强调创造力可以是广告的灵魂,它可以被视为在广告创作过程中最难处理的最难处理的元素。特别是现在,广告是商业世界的一个重要组成部分,企业要掌握提升产品的艺术(Uttara,2012)。
‘Unless your advertising campaign contains a big idea, it will pass up like a ship in the night.’ This was said in a book-Confessions of an Advertising Man by the father of advertising: David Ogilvy. He emphasized creativity can be the soul of advertisement, and it can be regarded as the most difficult element to be handled in the process of advertisement creation. Especially now, advertising has been an essential part of the business world,  companies have to master the art of promoting their product (Uttara, 2012).

2. The main theories of advertisement 广告的主要理论


由于大家都知道工业化见证了美国广告的急剧增加,这是因为在工业革命的巨大影响下美国成为世界上最顶尖的工业国。随着生产的商品竞争激烈,商家不得不采取以吸引更多的消费者和创造利润的有效途径(Ewen,1976)。因此,广告逐渐成为企业的一种工具。
As we all know industrialization witnessed the dramatic increase of advertisement in USA, it is because under the huge influence of industrial revolution, America became the top industrial country in the world. With fierce competition of the manufactured commodities, businessmen have to adopt efficient ways to attract more consumers and make profit (Ewen, 1976). As a result, advertising gradually became a vehicle for companies. 

Since the 20th century, there emerges a lot of important theories, like the USP theory, BI theory, Positioning theory and so on. Which still have significant influence on the creation of advertisement in today’ life. The first theory which mainly discover creativity in advertisement is the USP theory (Unique Selling Proposition)which was proposed by television advertising pioneer Rosser Reeves in 1940s, it explains that companies should make unique proposition to persuade consumers choose their brand (Levitt, 1986). As the marketing concept gradually accepted in society, BI theory by David Ogilvy, ROI(Relevance Originality Impact) by William Bernbach and Leo Burnett were popular among society because of adapting to the new market. At the same time, the three advertisers were regarded as the leaders of creatively reforming in the history of America.

3. The application of creative element in Christmas advertisement of John Lewis活性元素在约翰·刘易斯的圣诞广告中的应用


However, among all the advertisement in our practical life, the Christmas adverts released by John Lewis were the most anticipate one and widely accepted by public (Telegraph, 2015), and gradually became the signal of upcoming Christmas(Stone, 2013). Among all the adverts, love and hope are the forever themes in their adverts which can touch people’s heart, drive customers’ interest and arise some thoughts of the meaning of life.  Like theMan On The Moon which is a thought- provoking advertin 2015, it tells a story that a little girl found a man with silverhair lonely on the moon, everyday she watches him b论文英语mg4355线路检测提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/3 页mg娱乐场www4355com上一页123下一页尾页

到百度查找更多英国媒体学留学essay:在广告中使用创意元素:通过分析约翰·刘易斯的圣诞广告-人类登月(2015年)
到google查找更多英国媒体学留学essay:在广告中使用创意元素:通过分析约翰·刘易斯的圣诞广告-人类登月(2015年)
英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   EN:13917206902
   china (24-hours)
   CN:13917206902
在线客服团队
    全天候24小时在线客服
      QQ:949925041 
  

微信公众订阅号

XML 地图 | Sitemap 地图